Over the past few years, Google has repeatedly played with changes in search engine algorithms, which naturally had some impact on SEO. Speaking more specifically, such SEO items as keywords, backlinks and text links begin to lose importance in SEO optimization, mainly because of constant updates of algorithms.

With the latest algorithm updates – Panda and Penguin link building has been radically changed. The innovative agencies, such as HTP digital marketing manchester, have quickly adjusted their approaches, and they claim they are capable of achieving decent results. Now, SEO-experts offer reducing the value of the link text, following a gradual replacement with a co-citation and compatibility. Continue reading