Effective:
- Producing or capable of producing an intended result.
- Doing something adequately to accomplish a purpose.
Effectiveness is all about doing the right things. While what projects and tasks one can class as appropriate to do will vary between situations and individuals, the general rule of thumb is to determine how much value the task will provide to you (or the company) by doing it. If attending a conference full of open minded people will lead to lots of new clients, that is an high value task making good use of your time and energy. However, if you were to start randomly ringing people up from your phonebook in the hopes of raising business that would be a poor choice of task, likely to result in minimal rewards for the amount of time it sucks up.

Several months ago I wrote 
November 5, 2008 GTD Dictionary
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