Experts remind that in the last twenty years, the rapid development of the global network has repeatedly called into question the very idea of ​​copyright-protected source of income for authors, because it conflicted with the uncontrolled and non-profit entity of the Internet. It is only in relatively recent times began to take root in various online business models of especially large corporations, and then the small and medium enterprises (SME). SME firms have been deriving benefits from the use of new digital technologies, will enable them to innovate, to increase the number of jobs and to acquire a niche in the national markets. According to the data from National Statistics Agency and several reports of UMIP, a savvy branch of the University of Manchester focused on intellectual property questions and commercialisation in particular, 5.6% of UK GDP is provided by enterprises of creative industries.

This digital technology originally extremely negative effect on areas such as the publication of newspapers, magazines and books, sound recordings, production of TV programs, movies and video games and so on. Entrepreneurs had to seriously restructure its business practices in an effort to keep the profits. Not always being introduced schemes they were effective or simple enough that clients and consumers were willing to use them.

For example, in the UK there are about 70 music services, providing legal digital content, which is more than in the United States. The complexity of their work is still not allowing them to win any significant victories in the battle against illegal free services. A weighty share of ‘complexity’ falls on licensing features: the difficulty of finding a huge number of holders, the unjustified level boards, intricate conditions for issuing licenses, and similar circumstances. Continue reading