Over the past few years, Google has repeatedly played with changes in search engine algorithms, which naturally had some impact on SEO. Speaking more specifically, such SEO items as keywords, backlinks and text links begin to lose importance in SEO optimization, mainly because of constant updates of algorithms.
With the latest algorithm updates – Panda and Penguin link building has been radically changed. The innovative agencies, such as HTP digital marketing manchester, have quickly adjusted their approaches, and they claim they are capable of achieving decent results. Now, SEO-experts offer reducing the value of the link text, following a gradual replacement with a co-citation and compatibility.
What do co-citation and compatibility terms stand for?
Despite the odd name, co-citation is directly related to the mass of the reference capacity, however, it involves the use of the link itself. In the contrast to the link text, inserted into phrases and phrases, with the co-citation you do not link to your website or blog. More specifically, the process of co-citation refers to finding the correspondence between the two Web pages; these pages and their compliance should be mentioned on a 3rd party web page. With the help of co-citation Google reveals a link or connection between the two websites, and uses this factor to rank websites.
As for compatibility, many SEO-experts believe that the compatibility and co-citation imply the same idea. But there is another opinion: compatibility doesn’t involve finding a match between the two sites, but rather finding correspondences between their keywords. Compatibility of keywords develops association and the relationship, which is subsequently taken into account by Google to form a ranking factor.
Co-citation, compatibility and SEO
A renowned SEO-analyst and founder of SEOmoz, Rand Fishkin, said that he considered co-citation to be a perfect tool to help display the resources in the TOP (the statement was made far long ago in 2012). Famous SEO-experts gave examples of sites hit, avoid the classic optimization in the first lines of the search results page:
On request ‘cell phone ratings’ ConsumerReports.com site was in the top four. Due to the request of ‘manufacturing directory’ (the list of production companies) site ThomasNet appeared in the TOP-3, and the request ‘backlink analysis’ brought the site Open Site Explorer in the top two. The main factor contributing to such high levels was nothing but co-citation, or rather, many references to the network. Note that it were mentions, not links that gave such an effect. Rand Fishkin conducted a study is of great practical significance; it acknowledges the importance and viability of the co-citation. No doubt now SEO-experts take this tool on board.
The most savvy ones already make use of the approach – HTP, a digital marketing agency Manchester team, is focusing on sophisticated, competitive niches. These guys are taking advantage of co-citation and say it demonstrates perfect results in up to 40% of cases. So here’s another argument in favor of the method, but given constant updates, will it keep on living till the next global algorithm adjustment?